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Educational Gaming App for Kids

The Kids Games App is an interactive web gaming portal designed for a global dairy products manufacturer to engage young children aged 3-7 years old. The platform enhances brand interaction while providing educational and entertaining experiences through specially designed games.

Project Overview

Each dairy product package features a QR code that, when scanned, directs parents to the gaming portal. Parents can register themselves and each child in the household, allowing them to track engagement and progress.

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The app includes five categories of intelligence-building games tailored to three age groups, focusing on:

  • Counting

  • Curiosity

  • Motor Skills

  • Communication

  • Memory

 

The idea for this project stemmed from the need to create an engaging, educational, and brand-connected experience for children while ensuring ease of access for parents.

Background

The Team

 

My Role: Product Designer & Product Manager
Team: 1 UI Designer, 3 Developers
Consultant: Child Psychologist

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Business Objective

 

A global dairy products manufacturer aimed to create a fun, educational, and interactive experience for young children while strengthening brand engagement. The goal was to seamlessly integrate learning-focused digital games into the everyday routine of families consuming their products.

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Statement

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  • Lack of engaging and educational digital experiences linked to everyday consumer products

  • Need for an easy-to-access yet safe gaming environment for young children

  • Ensuring age-appropriate game design aligned with child psychology principles

 

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Expected Outcome

 

My goal was to develop the product roadmap, design the UX structure, wireframes, and oversee development of an engaging, user-friendly educational gaming platform that aligns with children’s cognitive and motor skill development.

Design Iteration

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1️⃣ Empathize: Understanding Users

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🎯 Goal: Gain deep insights into children’s learning patterns, parental concerns, and educational game design best practices.

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✅ Methods Used:

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  • User Interviews – Parents shared their expectations, concerns, and children's digital habits.

  • Child Psychologist Consultation – Provided insights into cognitive and motor skill development for different age groups.

  • Competitive Analysis – Examined existing children’s educational apps to identify strengths and gaps.

 

🔍 Key Findings:

  • Parents want safe, educational, and engaging content.

  • Short, simple interactions improve child engagement.

  • Gamification increases learning motivation.

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2️⃣ Define: Framing the Problem

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🎯 Goal: Translate research insights into a clear problem statement.

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🔹 Problem Statement:
"Parents need an easy-to-access, educational, and safe gaming environment that aligns with their child's age and learning abilities."

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User Journey Map (Before the Solution)

📌 This shows how parents and children experienced digital engagement before our solution.

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❌ Issues Identified:

  • Random game selection

  • Lack of structured learning

  • No way to track progress

  • No market gain for the client

3️⃣ Ideate: Brainstorming Solutions

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🎯 Goal: Develop creative solutions that address the problem effectively.

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🧠 Brainstormed Ideas:


✅ Categorizing games by age group and skill development
✅ Implementing a QR code for instant access
✅ Designing a parent dashboard to track child engagement
✅ Using gamification (badges, progress tracking) to encourage learning

✅ Implementing a point scheme to stimulate the market, sales and engagement

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💡 Selected Concept:


A web-based gaming portal with structured age-appropriate games, instant access via QR codes, and a parent dashboard.

4️⃣ Prototype: Bringing Ideas to Life

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🎯 Goal: Build an interactive prototype and refine the UI/UX.

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Steps Taken:

  • 🎨 Created low and mid fidelity wireframes for testing in each iterative step.

  • 📱 Developed interactive prototypes in Figma.

  • 🔄 Gathered feedback and improved game selection flow, onboarding, and navigation.

5️⃣ Test: Refining the Experience

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🎯 Goal: Validate the design through user testing.

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🔬 Usability Testing Results:

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  • Parents appreciated the simple registration & tracking system.

  • Children found the games engaging and easy to play.

  • Adjustments made to game difficulty to align with real user behavior.

 

 

📌 Final User Journey Map (After the Solution)

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Product Roadmap Development

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A well-defined product roadmap was essential to align business goals, technical feasibility, and user needs. As the Product Designer & Manager, I led the roadmap development with input from developers, stakeholders, and child psychologists.
 

Roadmap Phases

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The Product development had 5 phases​​

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Strategic Roadmap Considerations

 

  • Scalability – Ensured platform could evolve with new games, content, and updates.

  • Global Adaptation – Designed flexible game mechanics that could be localized for different markets.

  • Parental Engagement Features – Enhanced dashboard for monitoring children’s progress.

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