UX Audit
I specialize in both quantitative and qualitative UX research, using surveys, analytics, interviews, and usability testing to identify pain points. This approach helps me uncover key challenges and influence design decisions to improve user experiences.
Life Insurance Website
I conducted a UX audit for an existing life insurance website, focusing on several key aspects. I evaluated the site against core UX principles, including usability, accessibility, and overall user experience. The audit involved assessing navigation clarity, visual design consistency, and responsiveness.
I also analyzed performance metrics, such as load times and mobile compatibility, to ensure a smooth user experience. Accessibility was a major focus, ensuring compliance with standards like WCAG to accommodate users with disabilities.
The findings highlighted areas for improvement, such as simplifying navigation, enhancing readability, and optimizing performance, leading to actionable recommendations for a more user-friendly and efficient website.
Competitor Audit for a Governmental Institution/ Service Website
This is a competitor audit for a governmental institution's website, evaluating first impressions, website interaction, visual design, and content aspects. This analysis compared the site against three competitors to identify strengths and weaknesses. Key findings included assessing user engagement levels, design aesthetics, and the effectiveness of content presentation.
The audit provided insights into areas for improvement, such as enhancing user interaction, refining visual design, and optimizing content strategy to better align with user expectations and industry standards.
E Commerce Website of a Multinational Dairy Products Manufacturer
I conducted a comprehensive UX audit of the e-commerce website for a multinational dairy products manufacturer. The audit focused on critical UX concerns, including user navigation, visual design, and content clarity. I evaluated how easily users could find products, complete transactions, and interact with the site. Issues such as confusing navigation paths, inconsistent design elements, and unclear product information were identified. Performance metrics, like page load times and mobile responsiveness, were also analyzed.
The findings highlighted areas for improvement, including streamlining navigation, enhancing visual consistency, and optimizing content for better user engagement and satisfaction.
Country Website of a Global Petroleum Manufacturer
This is about a detailed UX audit for the country website of a global petroleum manufacturer, ensuring strict adherence to the brand guidelines established by the parent company. The audit meticulously assessed user navigation, visual consistency, and content alignment while considering the global brand’s integrity. Key concerns included evaluating how well the site adhered to the global design standards without compromising local relevance. I identified areas for improvement such as enhancing user flow, ensuring visual elements were in line with global standards, and refining content for better local engagement.
Recommendations were carefully crafted to align with the overarching brand strategy, ensuring that suggested changes would enhance the local website’s performance without conflicting with the global brand’s identity.
