UX Research
I specialize in both quantitative and qualitative UX research, using surveys, analytics, interviews, and usability testing to identify pain points. This approach helps me uncover key challenges and influence design decisions to improve user experiences.
Reservations/ Bookings User Journey of a Leading Hotel Chain
I conducted the user journey research for the reservations and bookings system of a leading hotel chain, focusing on improving the customer experience. Using a mix of UX research methods such as user interviews, surveys, and usability testing, I gathered insights into pain points like lengthy booking processes and unclear navigation.
Findings highlighted the need for streamlined steps, clearer payment options, and mobile-friendly design. This research guided the redesign, resulting in a more efficient, user-friendly interface that improved overall booking satisfaction.
A high end pharma company- E commerce user experience
A UX research for a high-end pharma company's e-commerce platform, which primarily serves customers aged 50 and above who regularly purchase prescribed medications. Using methods such as user interviews, usability testing, and persona creation, I identified key challenges these users faced, including complex navigation, readability issues, and difficulty in reordering medications.
The research findings emphasized the need for a simplified interface, larger fonts, clear call-to-action buttons, and an easy reordering system. These insights guided the redesign, improving the overall user experience by making the platform more accessible, intuitive, and user-friendly for the target audience.
Usability Testing- Online Lottery Purchase
For an online lottery purchase platform targeting blue-collar job holders with limited tech literacy, I conducted UX research through usability testing. The users, mostly married with children and living paycheck to paycheck, faced challenges in reading and understanding English. Testing revealed difficulties in navigating the platform, understanding instructions, and completing transactions due to language barriers and a lack of technical familiarity.
Based on these findings, I recommended simplifying the interface, using icons and visual cues, incorporating multiple languages, and ensuring a step-by-step guided experience to make the platform more accessible and user-friendly for the target audience.